As the world has shifted to social media, consumers look to fellow consumers to inform their purchasing decisions. Influencer marketing is the largest shift seen in the beauty industry. Brands such as Innisfree, Face Shop are now relying majorly on influencer marketing than traditional marketing. According to a study, 84 percent of global marketers planned to launch at least one influencer campaign. Influencer marketing has helped brands like NYX and Becca to turn into multi-million dollar beauty brand.
Influencers have built their reputation by meeting other people with reputation. According to a survey, 92 percent of people trust recommendations from individuals over brands. Influencer marketing allows beauty brands to break into that circle of trust in a way that feels organic and welcomed because it is relevant, reliable, and relatable. Consumers trust the content and products promoted by influencers. Hence, influencer marketing attracts higher-quality customers to a beauty business.
Influencer marketing presents a glaring opportunity for beauty brands to leverage the word-of-mouth promotion. Influencers help with two marketing challenges – content creation and distribution. Influencer marketing generates more than twice the sales than that of a paid advertisements. It can easily be analyzed using web tracking and focusing on deeper engagements. It is the fastest growing channel for customer acquisition, surpassing email, organic search, paid search, and display.
Targeting your potential audience is the most important aspect of marketing. Influencers are able to engage their fans by being their true selves. They express themselves through authentic and engaging content, which their followers look to for inspiration.
Influencer marketing can help your beauty brand to reach varied and diverse audiences. A Well-crafted influencer identification strategy can yield the strongest return. Different product categories have different influencers, so it’s important to select influencers accurately and appropriately.
It’s no secret- the worlds have shifted to social media. Influencers connect with their followers on social media, so it is of utmost importance to indulge this into the brand marketing strategy. Brands can also more easily assess a potential influencer’s reach.
Influencer marketing has proved to be a fastest-growing channel for acquiring customers. Beyond meeting immediate marketing goals, it boosts your Google search ranking. The more people mention your brand on social media, the more it will appear in Google search rankings.