The beauty industry thrives on novelty with its non-stop product launches and a never-ending stream of trends born on social media. Beauty is big business, despite current world market conditions, the global beauty and personal care industry is booming. The beauty and cosmetics market is estimated to generate approximately $450 billion in annual sales worldwide.
Category: Beauty Care
As part of this, Pivotals are actively redefining beauty to challenge outmoded ideas of race, gender, sexuality, politics and even religion. Beauty is no longer just a part of culture. Beauty now defines culture as Pivotals embrace their niches. Niche is the new mass. Recognizing the influence of this culture-defining group, Beautycon conducted a study, FOMO Volume One,
According to a report, the consumers changing perception towards products and services are forcing franchisors to offer a more holistic approach. This evolution is demanding the industry to leave behind quick fixes and cover-ups, ending in offering a whole new holistic approach. Witnessing the current wellness trend, people are getting more health conscious which is
Gone are those days when glasses were only worn by those who had eye power. With the advent of technology and the need to sit in front of computer screens for long hours, people are wearing glasses to protect themselves from the damage in eye-sight. These glasses are often known as anti-glare glasses, i.e. glasses to
As the world has shifted to social media, consumers look to fellow consumers to inform their purchasing decisions. Influencer marketing is the largest shift seen in the beauty industry. Brands such as Innisfree, Face Shop are now relying majorly on influencer marketing than traditional marketing. According to a study, 84 percent of global marketers planned